A day of international study, entirely in English, to deepen relationships, differences, points of collaboration or contrast between the history of business, studies on Corporate Heritage and the strategies implemented by companies to enhance their history.

This is the aim of the meeting “Business History as Business. Exploring Heritage, History, and Money“, organized by LIUC Heritage Hub, scheduled for Tuesday 31 May 2022, 9.30 am, at the Auditorium of LIUC – Università Cattaneo.

With this first meeting, the activities of the new special project desired by LIUC officially begin in order to deepen the theme of the historical tradition, of which our manufacturing system is rich, with the aim of offering companies concrete development paths in order to make the legacy of the past a competitive resource in the Present and a bridge to the Future.

Lecturers from both Italian (Milan, Naples, Rome, Trieste) and foreign universities (Liverpool, Barcelona, ​​Vienna, Jyvaskyla) will participate in the Heritage Hub event.

The study day will conclude with a round table that will see the participation of agencies offering consultancy in the field of heritage (The History Factory, Impact, Promemoria, Leaving Footprints) and companies that make important investments for the enhancement of their historical heritage. (Birra Peroni, Gibson Brands, Salvatore Ferragamo).

For more information: heritage@liuc.it

attend the meeting    follow the round table remotely    full programme