The course in Communication, Marketing and New Media offers participants the opportunity to deepen their understanding of the dynamics of communication in differentiated contexts and channels, with a view to integrated multi-channelling. The communicative particularities of the digital economy, including their commercial and marketing aspects, are explained.
The course is characterised by a high degree of interdisciplinarity and aims to develop analytical skills relating to the communication “phenomenon”, as well as those necessary for the creative and effective use of digital media business strategies and Web 3.0 environments. If Web 1.0 was “information” and Web 2.0 is “sharing”, Web 3.0 will increasingly be “interaction”, allowing businesses, institutions and public administrations to interact directly and timely with their stakeholders.
Objectives
Deepen the communication models (written, oral, visual) to be addressed on individual devices (TV, press, web, smartphones, tablets, PCs, etc.) and the specific languages of the various New Media (Web 3.0, Social Networks, Blogs, Mobile, podcasts, etc.) of digital communication, with a view to corporate strategy planning.
Through company testimonials and numerous experiential workshops, students will be able to interface with professionals working in various fields related to Marketing and Corporate Communication, and put the concepts studied into practice with the learning by doing technique.
Didactics
The course is characterised by interactive teaching, significant integration of classroom time, company testimonials, experiential workshops and numerous case studies and practical exercises to consolidate and directly experience the use of digital technologies in cloud mode. The course consists of four modules:
- Sociology and psychology of consumption
- Integrated corporate communication
- Communication for New Media & Social Networks
- Interactive communication: blogs, social networks, apps, business networks
Job Profiles
Graduates will be able to enter the world of work as professionals capable of applying principles and techniques to manage marketing and brand, product and service communication, developing methodologies in line with the new digital media taking the course models.
