The Communication, Marketing & New Media major is designed to train professionals capable of tackling communication and marketing challenges in the digital age. Thanks to its interdisciplinary approach, this major equips students to understand and manage companies’ communication and commercial processes, with particular focus on the opportunities and distinctive features offered by digital media.
Why choose Communication, Marketing & New Media?
- You will deepen your understanding of corporate communication dynamics in the digital economy
- You will develop skills in strategic and operational marketing
- You will explore new frontiers of communication through new media
Educational objectives
This major aims to provide students with a strong theoretical and practical foundation to operate confidently in communication and marketing, in both traditional and digital contexts.
Skills developed:
- Corporate communication: strategies and tools to manage brand identity and corporate image
- Digital marketing: techniques to promote products and services through digital channels
- New media management: ability to leverage innovative platforms to communicate and engage audiences
- Soft skills: teamwork, creativity and data analysis skills
Teaching and major-specific courses
Teaching stands out for an approach that combines theory and practical experience, enriched by business testimonials, company visits and experiential workshops. Students apply the concepts they learn through a learning-by-doing approach, ensuring practical training that can be put to immediate use.
Major-specific courses:
- Sociology and psychology of consumption
- Integrated corporate communication
- New Media & Social Networks Communication
- Interactive communication: blogs, social networks, apps, business networks
Students will also have the opportunity to enjoy international experiences, with the chance to spend a semester or a year abroad, take part in summer and winter schools or complete international internships.
Career opportunities
The Communication, Marketing & New Media major trains professionals capable of managing innovative communication and marketing strategies, leveraging the opportunities offered by digital media. Graduates can:
- Design and implement digital marketing and social media strategies
- Manage brand and product communication
- Create interactive contents and advertising campaigns
- Develop branding and storytelling strategies to enhance corporate visibility
Main career opportunities:
- Brand manager or corporate communication manager
- Specialist in social media marketing and digital strategies
- Products and services marketing manager
- Communication consultant for companies or creative agencies
Admission criteria and test
Admission to the Bachelor’s Degree in Economics and Management is subject to passing the admission test, which is mandatory for all students.
