Biographical Notes
My research investigates how psychological threats, such as social exclusion, loneliness, and mortality salience, shape individual consumption preferences and choices. In this context, I explore how exposure to specific types of brand communications can buffer against the behavioral effects of these threats. A second stream of my work focuses on how various forms of restriction—including financial, physical, and dietary constraints—affect self-control, risk-taking, and consumer decision-making.
My research has been published in leading journals such as the Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Journal of Advertising, Psychology & Marketing, British Journal of Social Psychology, and Annals of Tourism Research. I am the recipient of the Park Best Paper Award in Journal of Consumer Psychology and currently serve as Area Editor at Psychology & Marketing.
I hold a PhD in Business Administration and Management (with a major in Marketing and a minor in Organization) from Bocconi University, where I also earned an MSc in Marketing Management and a BSc in Business Administration and Management.
Scientific Areas of Interest
• Digital marketing communications; Branding misconduct
• Consumer wellbeing
• Experiments and Longitudinal (secondary) data
Academic CV
Current Position
Associate Professor of Marketing at LIUC – Carlo Cattaneo University, LIUC Business School (since July 1, 2025).
Previous Academic Appointments
Associate Professor of Marketing, Leeds University Business School, University of Leeds (UK), August 2021 – June 2025
Lecturer (Assistant Professor) in Marketing, Leeds University Business School, University of Leeds, September 2018 – October 2021
Visiting Scholar, Leeds University Business School, University of Leeds (since July 2025)
Visiting Scholar, Copenhagen Business School, Denmark (since June 2023)
Visiting Scholar, University of Tirana, Albania (since April 2023)
Education
Ph.D. in Business Administration and Management, Marketing Curriculum – Bocconi University, Milan (September 2014 – January 2019)
Research and Teaching Assistant, Bocconi University, Milan (September 2013 – September 2014)
M.Sc. in Marketing Management – Bocconi University, Milan (September 2010 – July 2012)
B.Sc. in International Economics and Management – Bocconi University, Milan (September 2007 – September 2010)
Teaching Activities
Scuola di Economia e Management
Affiliations
- Dipartimento in Gestione integrata d’impresa
- Scuola di Economia e Management
