Who Are We?
The Responsible Tourism Lab promotes sustainable growth in the tourism sector through scientific research and collaborations with national and international partners. We are committed to developing tourism plans, destination management, and reducing the environmental impact of tourism. By maintaining a continuous dialogue with businesses, institutions, and stakeholders, we create innovative knowledge and skills to promote responsible tourism that respects the natural, social, and economic ecosystems. Our key values are authority, openness to dialogue, and the dissemination of a culture of responsible hospitality.
What Do We Do?
– Big data analysis in tourism
– Monitoring dashboards for tourist flows
– Local tourism development plans
– Consulting for territorial marketing and promotion
– Strategic tourism planning support for policymakers
– Models for evaluating the territorial impact of tourism
Our Activities
Applied Research
The Responsible Tourism Lab stands out for its multidisciplinary approach and a vast network of collaborations at the local, national, and international levels. Our research activities focus on three main areas:
- Territorial Analysis of Economic and Social Impact: Developing models and dashboards to monitor tourism performance, analyzing the attractiveness and socio-economic impact of tourism on territories.
- Tourism Development Planning: Consulting for local policymakers in creating effective strategies to enhance the tourism offer and strengthen territorial branding.
- Data Analysis: Utilizing advanced frameworks to analyze big data and other sources to improve tourism competitiveness.
Scientific Research
The Responsible Tourism Lab has conducted numerous studies on the economic impact of tourism, highlighting both the benefits and challenges for local communities, with a particular focus on the implications for social inequality. Our research also explores resource management challenges and the importance of sustainable, equitable, and enduring tourism models.
Dissemination
The Responsible Tourism Lab promotes dissemination and outreach initiatives such as conferences, workshops, and online seminars, working closely with experts, national and international businesses, associations, and stakeholders. Additionally, it participates in industry fairs and events, actively involving policymakers and stakeholders as interested participants and integral parts of the process.