This course is designed for those who wish to acquire the knowledge and skills necessary for the multiple corporate roles involved in managing market relations (commercial, marketing, external communication and sales).

Objectives

Develop analytical, strategic and operational marketing skills with reference to the various industrial sectors and public and private services based on a sound knowledge of methodological tools and a solid quantitative basis.

Didactics

Students will develop market analysis and operational marketing management skills through a teaching approach that integrates lectures, testimonials, case discussions and experiential practice.

Job Profiles

The ideal path to work in marketing, sales, trade marketing, communication, digital marketing and foreign market management (global marketing manager, area manager and export manager).

Access

Classes for the Master’s Degree program are supposed to be taken in-person. However, students are allowed to live stream the lectures (therefore without active participation) on MS Teams.

Career assessment

To enrol in the Master of Business Administration and Management degree programme, an assessment of your academic career path is required.