The Sport & Sports Events Management major is designed for students who want to work in a dynamic and growing field such as the sport industry and the organisation of sports events. The major provides focused education, exploring the distinctive features of a unique industry and preparing students to manage sports activities and events with expertise and strategic vision.
Why choose Sport & Sports Events Management?
- You will gain an in-depth understanding of the dynamics and distinctive features of the sports industry
- You will develop skills in designing and managing successful events
- You will be ready to work in an expanding sector with a wide range of career opportunities
Educational objectives
This major aims to provide comprehensive preparation for managing the challenges and opportunities associated with the world of sport and sports events, combining theoretical knowledge with practical skills.
Skills developed:
- Sports event management: planning, organising, and promoting sports events
- Sports economics and marketing: analysing the economic dynamics of sport and marketing techniques to attract sponsors and audiences
- Sports law and regulation: knowledge of the rules governing sports activities
- Soft skills: ability to work in teams, solve problems, and manage relationships with different stakeholders
Teaching and major-specific courses
Teaching stands out for an approach that combines theory with practical experience, enriched by business testimonials, company visits and experiential workshops. Students apply the concepts they learn through a learning-by-doing approach, ensuring practical training that can be put to immediate use.
Major-specific courses:
- Management of sports clubs
- Management and sustainability of sports events
- Sports governance
- Legal profiles and contractual aspects of sport
Students will also have the opportunity to enjoy international experiences, with the chance to spend a semester or a year abroad, take part in summer and winter schools or complete international internships.
Career opportunities
The Sport & Sports Events Management major trains professionals capable of managing sports organisations and planning successful events. Graduates can:
- Organise and promote sports events
- Manage human and financial resources in the sports sector
- Work with sponsors and investors to increase the visibility of events
- Develop projects for economic and social growth linked to sport
Main career opportunities:
- Manager or executive in federations, leagues, and sports clubs
- Event/Sponsorship Manager for companies investing in sport
- Consultant for local development projects driven by sports events
- Entrepreneur in the sports sector or independent consultant
Admission criteria and test
Admission to the Bachelor’s Degree in Economics and Management is subject to passing the admission test, which is mandatory for all students.
