The Tourism and Hospitality Management major is designed for students who want to work in tourism and hospitality with a strong and up-to-date managerial background. The programme combines management, marketing and sustainability, with a focus on the use of new technologies and the quality of the customer experience, preparing students to operate with awareness in national and international contexts. It combines an economics and management foundation with the operational skills typical of hotels and hospitality facilities, in a constantly evolving sector.
Why choose Tourism and Hospitality Management?
- You will explore tourism and hospitality business models, with a focus on revenue management, dynamic pricing and demand analysis
- You will develop marketing and digital distribution skills to optimise the international guest experience
- You will learn how to manage operations and service quality in hotels and hospitality facilities, coordinating resources and processes with attention to sustainability and local impact
- You will be able to enrich your programme with a semester in South Korea and a summer school in Japan
Educational objectives
This major aims to provide the foundations needed to operate with economic awareness, customer focus and a sustainable vision of the tourism sector.
Skills developed:
- Tourism and hospitality management: facilities, services and processes, with economic awareness and a customer-oriented approach
- Tourism marketing and digital distribution: positioning, direct channels/OTAs, CRM and online reputation
- Flow analysis and local area development: data, demand trends and sustainable destination management
- Hotel operations and service quality: organisation of activities in hotels and hospitality facilities, service standards and guest experience
Teaching and major-specific courses
Teaching stands out for an approach that combines theory with practical experience, enriched by business testimonials, company visits and experiential workshops. Students apply the concepts they learn through a learning-by-doing approach, ensuring practical training that can be put to immediate use.
Major-specific courses:
- Principles of Tourism
- Tourism Management
- Hospitality and Tourism Marketing
- Hotel Management
In addition to the opportunity to enjoy different international experiences, students may replace the “Principles of Tourism” course by attending the Summer School in Japan at Wakayama University and take the other three major-specific courses by spending their final semester at Sejong University in Seoul, South Korea, a prestigious leading university in tourism.
For students coming from the Business Economics programme, the semester in Seoul can count as one of the compulsory semester required from the study plan.
An internship is also recommended in order to put into practice the managerial skills acquired during the programme.
Career opportunities
The Tourism and Hospitality Management major prepares professionals able to take on operational and managerial roles in tourism and hospitality, both in Italy and abroad. Graduates can:
- Apply revenue and dynamic pricing techniques to maximise performance and profitability
- Design marketing and distribution plans by integrating direct channels/OTAs and reputation management
- Coordinate hotel operations and service standards, improving the guest experience
- Analyse demand data and tourism flows to support destination management
Main career opportunities:
- Hotel and resort assistant manager, with prospects of growing into senior management roles
- Marketing and tourism communication manager for hospitality facilities or destinations
- Event and destination manager, specialising in the promotion of local areas
- Consultant or entrepreneur in tourism, for the development of new initiatives or start-ups
- Customer experience specialist in hospitality- and service-related contexts
Admission criteria and test
Admission to the Bachelor’s Degree in Economics and Management is subject to passing the admission test, which is mandatory for all students.
