The Music & Entertainment Management major is designed for students who want to enter the world of music and artistic performance with a strong management background. Digital transformation is reshaping business models, distribution and the way content is consumed, calling for professionals who can move with confidence across creativity, data, contracts and market strategies. The aim of this major is to provide practical tools for planning, managing and promoting music activities and artistic events with sound managerial expertise.
Why choose Music and Entertainment Management?
- You will explore the business models of music and entertainment in the digital era (production, distribution and monetization)
- You will develop marketing and promotional skills for artists, labels and events, making the most of data and digital platforms
- You will prepare to manage artists and events, covering budgets, contracts, copyright and operational coordination through project work, workshops and business testimonials
Educational objectives
This major aims to provide the knowledge needed to understand and address the issues and critical challenges specific to the music industry.
Skills developed:
- Production, distribution and promotion: release, marketing and monetisation processes of music and performances across physical and digital channels
- Marketing and audience development: strategies and plans for launching and positioning music and artistic projects
- Artist and event management: planning, organisation,and operational coordination for live activities and artistic projects
- Contracts and copyright: interpretation and management of agreements, licences and protections for artists and industry professionals
Teaching and major-specific courses
Teaching stands out for an approach that combines theory with practical experience, enriched by business testimonials, company visits and experiential workshops. Students apply the concepts they learn through a learning-by-doing approach, ensuring practical training that can be put to immediate use.
Major-specific courses:
- Economics of the Music Industry in the Digital Era
- Music Marketing
- Artist and Event Management
- Copyright and Contractual Issues in the Music Industry
Students will also have the opportunity to enjoy international experiences, with the chance to spend a semester or a year abroad, take part in summer and winter schools or complete international internships.
Career opportunities
The Music and Entertainment Management major trains professionals who can plan, promote and manage music products and events with skills in economics, marketing and law. Graduates can:
- Plan and manage the launch of productions and artistic projects
- Develop marketing, communication and PR strategies for artists, labels and events, enhancing the value of digital platforms and data
- Coordinate the production and logistics of live events and tours
- Manage contracts, licences and rights
Main career opportunities:
- Product/Label Manager in record labels and music publishing companies
- Artist Manager/Booking & Tour Assistant in management agencies
- Event & Production Manager for promoters, festivals and venues
- Marketing Manager/PR professional for music and entertainment projects
Admission criteria and test
Admission to the Bachelor’s Degree in Economics and Management is subject to passing the admission test, which is mandatory for all students.
