For the academic year2023-24 LIUC will be the university organising the programme as well as the university hosting the international students and lecturers in mobility.

For the 2nd semester 23-24 (early March – 10 May 24) a new institutional course has been established: Customer Experience and Customer Relationship Management, in cooperation with 2 other European universities:

• University of Namur (Belgium)
• HAMK-Hame University of Applied Science, Hameenlinna (Finland)
• HTW SAAR- Hochschule für Technik und Wirtschaft des Saarlandes-University of Applied Sciences (Germany)

The course is equivalent to one optional examination. To take part in this opportunity, interested students must participate in a call for applications which is open to all students enrolled in the Master of Business Administration degree programme (all pathways).

The notice will be available online from Monday 6 November.

For more information on the notice: click here. 

Selections: Language tests

Good knowledge of English is essential for participation in the programme.

To   assess your language level and your eligibility to take part, you will have to take an English test, or present one or more certifications that you already hold and that are still valid at the time of the call (more details within the call itself).

Customer Experience and Customer Relationship Management (A94008)

CFU credits: 6 (36 hours of lectures) – 18 hours of distance learning – 18 hours of face-to-face classes

Period: 2nd semester 2023-24: early March – 10 May 2024

Week of in-person lectures (at LIUC) and company visits: 06-10 May 2024

Final Examination: group work and final presentation

Chiara Mauri (LIUC)

Guest Teachers:

Tatjana Koenig (HTW SAAR)

Faisal Shahzad (HAMK)

Pietro Zidda (NAMUR)